More than 500 million active users are using the platform daily. 17) What is the ratio of males to female users on Instagram? In recent years, Instagram’s MAU’s growth rate has decelerated where some territories like the United States are full of users. Roughly 56% of female social network users will access Instagram in 2018, compared with 48.6% of male social network users. There are 11M Instagram users in Malaysia, which is almost a 70% increase from the 6.5M users announced by Facebook 2 years ago back in 2016. In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. Today, 35% of them use Instagram which is up from 28% in 2016. Don't Overdo It With the Filter Effects. For the most part, Instagram's user base skews younger, with millennials making up the largest share and representing nearly half of the platform's US user base this year. Hint: it’s more than you could ever guess! Launched in 2010, Instagram has skyrocketed into fame reaching one billion monthly users in June 2018. 11.96% of the world’s 4.18 billion active mobile internet users access Instagram daily. In 67 days, Instagram hit 1 million monthly users, and by February 2011, funding from investors resulted in the app getting valued at $25 million. How Many Hashtags Should I Use On Instagram? The last official release confirmed the number of people on Instagram is currently over 1 billion monthly active user accounts (200 million increase in 9 months). According to their press release, globally, people spend an average of 28 minutes a day on Instagram. Ignoring Instagram’s profile as the number one followed account on its platform, the top-ranked list is like a who’s who from music, sports, and entertainment. Initially designed as a location-sharing app, Burbn allowed users to “check-in at particular locations, make plans for future check-ins, earn points for hanging out with friends, and post pictures of the meet-ups”. The United States has 120 million users, making it the most popular country for the number of active accounts on the app. Currently, in 2020, 88% of Instagram’s 1 billion monthly users are outside the US. The Instagram account switching let you open 2 Instagram accounts on the same device without cloning it. 89% of users are outside the U.S. Of Instagram’s one billion users, only 110 million are located in the … Besides it’s highly entertaining for the individual users, this feature is game-changing for marketers as it allows them to build anticipation, showcase the products and services in an engaging way, drive traffic, and more. Instagram bot accounts could be as much as 95 million of the 1 billion monthly active users, according to a Ghost Data Report. Instagram allow users to place a maximum of 30 hashtags on each post. According to Instagram demographics, the 18-34 group uses Instagram the most. 2013–2016: Instagram introduces features such as videos, direct messaging, and advertising, and grows to over 400 million users. How Old Are Instagram Users? That brings the photo-sharing app to 800 million monthly active users, up from 700 million in … This is a small number compared to parent company Facebook, which has north of 45,000 dealing with 2.6 billion users. Share Your Instagram Posts. Use Instagram as a Social Network . Instagram is a social-media photo sharing application. Wednesday at 11:00 am, and Friday between 10:00 am to 11:00 am. In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch. Multiple users have reported the downtime on platforms including Twitter, … Selena Gomez has highest followers with over 124 million followed by … It has a massive user base and it boasts higher per-post engagement rates than any other social platform. The countries with the most active accounts accessing the photo-sharing app are in the USA with 120 million users, followed by India with 80 million, Brazil (77 million), Indonesia (63 million), and Russia (44 million). For the most part, Instagram's user base skews younger, with millennials making up the largest share and representing nearly half of the platform's US user base this year. While Instagram has a neutral gender-bias format, 68% of Instagram users are female while 32% are male. As for the world, Twitter now has a userbase of over 35 crore users across the globe. And of those living in rural areas, just 21% are Instagram users. Instagram’s latest user announcement comes just … This means that the ratio of adult Insta users has increased by 400% since the beginning of Pew’s research in 2012. Instagram’s fake bot accounts cost brands an estimated $1.3 billion in a year in the influencer advertising economy, according to cybersecurity firm Cheq projects. Getting Started. How does that translate terms of scale? UPDATE June 30, 2017 — Instagram now has over 700 million users, and 250 million users use Instagram Stories every day. They make for over half of Instagram’s active accounts worldwide! No wonder it’s one of the preferred networks for businesses and social media marketing agencies alike. According to a Pew Research study of Americans, Instagram is the most popular app among 18 to 24-year-olds, with rival Snapchat coming in a close second. It also skews female. Influencers with over $1 million followers will get paid around $1,870 per post, 75% of people aged 18–24 have active Instagram accounts, 57% of people aged 25–30 have active Instagram accounts, 47% of people aged 30–49 have active Instagram accounts, 23% of people aged 50–64 have active Instagram accounts, 8% of people aged 65+ have active Instagram accounts, 33% of people living in an urban area use the app, 37% of people living in a suburban area use the app, 43% of people living in a rural area use the app, 33% of people educated at high school or less use the app, 37% of people educated at the college level use the app, 43% of people educated at more than college-level use the app, 35% of people earning less than $29,999 use the app, 39% of people earning between $30,000 to $74,999 use the app, 42% of people earning more than $75,000 use the app, 69.9% of users have less than 1,000 followers, 15.7% of users have 1,000 to 10,000 followers, 5.7% of users have 10,000 to 50,000 followers, 3.1% of users have 50,000 to 100,000 followers, 2.1% of users have 100,000 to 500,000 followers, 1.6% of users have 500,000 to 1 million followers, The average time spent on Instagram a day is 28 minutes, Users aged below 25 years old spend 32 minutes a day, on average, According to this data, the average Instagram user under the age of 25 will spend over eight days a year on the platform, Users aged 25 or over will spend 24 minutes a day, on average, According to this data, the average Instagram user over the age of 25 will spend over six days a year on the platform, In comparison, the average user spends 1 hour and 15 minutes per day on social media, According to this data on all platforms, the average person over the age of 18 will spend over 19 days a year on social media, 2009 Kevin Systrom starts working on Burbn (Instagram), 2010 Mike Krieger joined the project, totaling two employees, 2012 grows to 13 employees and 30 million users, and Facebook acquires them for $500 million. For the latest news, tips and stories from our vibrant community of businesses. What else would you like to see added to this roundup? Instagram’s daily user base is 70 million more than the total population of South America. A picture is worth a thousand words—cliché but true. In October 2016 (within two months), they had 100 million users interacting with their new stories function daily. 12.87% of the world’s 7.77 billion population uses Instagram monthly. This number also increases for US-based users. According to the latest official data, Instagram has 1 billion monthly active users (MAU’s) globally. You can also use your own original audio by simply recording a reel with it. The company reports that 500+ million daily users interact with Instagram Stories, up from June 2018’s 400 million. These emotional ties make it the ultimate platform for brands to connect with their audience, as well as taking advantage of influencer marketing opportunities. Launched in 2010, Instagram has skyrocketed into fame reaching one billion monthly users in June 2018. What’s The Best Time To Post On Instagram? When it comes to the number of hashtags you should use, there are hundreds of different opinions. —Length of bios. Released in 2010, it is currently available in 25 languages. Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement. While adults make up the largest portion of the total number of Facebook users, teenagers prefer Instagram. Twitter, for example, has 4,900 employees servicing almost one-third of the monthly active users Instagram has. Resources. Initially designed as a location-sharing app, Burbn allowed users to “check-in at particular locations, make plans for future check-ins, earn points for hanging out with friends, and post pictures of the meet-ups”. This time, with our free browser, we compiled some Instagram demographics data for Australia.Let’s see how many people use Instagram on our smallest continent: Instagram statistics for Australia (September 2018 – May 2019) Instagram has an impressive user base; over half of all monthly users (500 million) use the platform every day. With the 1 billion user badge, businesses and content creators may take the … If you have followers split across different countries or even east/west coast of America, this can make a difference to your engagement. Sep-14 to Jun-18 – 200 Million user growth in 9 months, Apr-17 to Sep-17 – 100 Million user growth in 6 months, Dec-16 to Apr-17 – 100 Million user growth in 4 months, Jun-16 to Dec-16 – 100 Million user growth in 6 months, Sep-15 to Jun-16 – 100 Million user growth in 9 months, Dec-14 to Sep-15 – 100 Million user growth in 9 months, Mar-14 to Dec-14 – 100 Million user growth in 9 months, 2023’s estimated growth is +1.8% in US Instagram users, 2022’s estimated growth is +2.2% in US Instagram users, 2021’s estimated growth is +3.2% in US Instagram users, 2020’s estimated growth is +4.5% in US Instagram users, 2019’s estimated growth is +6.7% in US Instagram users, 2018’s estimated growth is +10.1% in US Instagram users. After the owners Kevin Systrom and Mike Krieger changed its name from Burbn, Instagram launched a year later on October 6th, 2010, and snatched up 100,000 users in a week! Instagram said Monday that it's added another 100 million monthly users. Continue reading to find out the answer. So how many people use Instagram right now in 2020? You can also position them elsewhere as well (more on this in a few minutes). Instagram has over one billion monthly active users and is one of the most popular social networks worldwide. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel. Please share your thoughts on this as a comment! It eventually gets acquired by Facebook in 2012. —Mega-celebrities. Advertising. Parent company Facebook owns four of the six top-ranked social networks (Facebook, WhatsApp, Messenger, and Instagram). 89% of users are outside the U.S. 293 million of global Instagram audiences were aged between 18 and 24 years and 338 million aged between 25 and 34 years. 1.2% of Instagram users have between 50,000-100,000 followers. When looking at how many people use Instagram daily since launch, it’s clear to see that the abundance of new features they’ve added has made a big impact on the stickiness of the app. Well, almost one-quarter of the world’s active internet users will access the app EACH month! Instagram has over 1 billion monthly active users. Virtually every one of us uses this app on a day-to-day basis and it’s certain that you’ve asked yourself how many people use Instagram at least once. Hopefully, that will put some perspective on how dominant some of the players in the table below genuinely are! According to Instagram’s parent company Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s). Instagram Demographic Statistics: How Many People Use Instagram in 2020? Or have a question? 22.02% of the world’s 4.54 billion active internet users access Instagram monthly. Instagram profiles using hashtags in their bios do not have more followers. According to Instagram’s growth rate data, the company has been adding over 100 million new users every 4 to 9 months – This user growth rate has been consistent since 2014. With Instagram’s popularity on the rise, people have started using it to tune into the latest trends. Instagram didn’t break out how many daily active users it has or any data on the use of Stories. The highest concentration of users is in the US at 116 million users. According to the latest Instagram marketing statistics, 60% of users use the platform to discover a new product with 75% of them taking action. Instagram can help you stay connected through different chapters of … In January 2019, Stories have hit the 500 million daily users mark which is an incredible hike from the 100 million users in June 2018. Namely, there are 50.9% female and 49.1% male users worldwide. Launching in 2010, Instagram has had plenty of time to become part of the younger generation’s lives. Instagram gets a total of 4.2 billion likes per day on its posts from users all around the world. Although Instagram has not made many comments on the campaign, an October 2015 explanation from CEO Kevin Systrom highlighted Apple's content guidelines for apps published through its App Store, including Instagram, in which apps must designate the appropriate age ranking for users, with the app's current rating being 12+ years of age.