In late 2017, Li shot to fame when he tried on 380 lipsticks on a two-hour livestream video on China’s e-commerce platform Taobao. JD.com also has what it calls a “new-markets” business, which works with some of China’s 6.8m local grocery stores. SHARES. On Yingke for example, viewers can give hosts virtual yachts, fireworks displays and Porsche cars that can then be converted into digital currency and finally real money (the value of a virtual Porsche car is around RMB 700, or $100). She attended Shanghai Institute of Visual Art. What Happened: Shortly after Hermès launched its widely anticipated line of lipsticks, called Rouge Hermès, with 24 shades in either matte or satin finishes, China’s top beauty influencer, Li Jiaqi (also known as Austin Li), gave the French luxury brand’s first dip into the lucrative beauty market a scathing review. Dubbed “Taobao’s King of Lipstick”, Li goes livestream to review lipsticks on Taobao which is Alibaba’s e-commerce platform. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. And compared to the much better received Armani and YSL lipstick collections, both of which come from businesses that moved into the cosmetic industry, Hermès is up against serious competition. The result is a mix of shops, entertainment venues, food courts, games arcades and gathering places that replicates the 20th-century American mall in digital form, and hybrid links of the virtual with the physical. Using Taobao’s live … As for live-streaming, “It just hasn’t taken off in the West the same way it has in China.”. Digital firms from outside retail are muscling in, including Meituan, which started out in food delivery, and ByteDance, which owns TikTok and its Chinese short-video cousin, Douyin. 992 Followers, 918 Following, 496 Posts - See Instagram photos and videos from Lee Jia Qi (@jiaaqi) Either way, Chinese consumers are no longer willing to burn roughly two thousand dollars on a “thinly layered Hermès lipstick case.” But will they spend $67 dollars for a lipstick? According to Bain, a consultancy, America has 3.3 times as much physical shop floor per person as China does. In the autumn it made its proprietary debut on Singles Day. Ảnh: Youku. Now, we will take Li Jiaqi Austin (Tik Tok) and Duoyu & Maomaojie (Tik Tok), the top two KOLs with the highest advertising value, for example to analysis. (Source: Viki) Drama . Like everyone else in the world, Chinese still buy most things in physical shops. But they are growing apace. Other observers point out that the sheer size of America’s physical retail presence makes the logistics of weaving offline and online cheaper—which may encourage more hybrid shopping models. 27-year-old man Austin Li Jiaqi, with a … Folgen Sie uns auf Instagram ... Der chinesische Influencer Austin Jiaqi Li ist bekannt dafür, einmal 15.000 Lippenstifte in fünf Minuten verkauft zu haben. If so, then Hermès will weather this influencer storm. But the effervescence is here to stay—and Westerners are only starting to notice. ALMOST EVERYONE in China knows “Austin” Li Jiaqi. Its customers, most of whom are young women, exchange shopping experiences via text, images and video. Track the global market performance of the luxury sector in China. As online shopping has soared, even before covid-19 added extra fuel, Chinese internet firms have dreamed up new ways to engage consumers. The most lipstick applications in 30 seconds is 4 and was achieved by Li Jiaqi (China) in Shanghai, China, on 6 September 2018. However, other online observers wrote that Li is attacking the new line as a way to build up his personal brand as “trustworthy” and to get more money from the many consumers that follow him. His Taobao livestream, which attracted over 12 million views, … Jiaqi has 1 job listed on their profile. Only recently have they begun to invade each other’s turf. Some Western tech executives dismiss the Chinese experience as a function not of creativity and enterprise but of structural forces. Covid-19 has led to a swift reappraisal. Will the West Catch Up With China’s Social Commerce? Li says he owns more than 1,000 lipsticks. Necessary cookies are absolutely essential for the website to function properly. Videos show something being crafted by hand. They cite China’s higher mobile share of e-commerce—90% versus 43% in America (see chart 2). They sold nearly 300,000 items in nine hours – including 44,000 portions of Mr Li’s favourite hot and dry noodles. These cookies will be stored in your browser only with your consent. This category only includes cookies that ensures basic functionalities and security features of the website. Each live-streaming platform has its own virtual gifts. Popular hosts can make tens of thousands of dollars from virtual gifts, but even less famous … It included “lucky charms” that gave a few fortunate shoppers big discounts. It still makes a loss and burns cash. Join Facebook to connect with Li Jia Qi and others you may know. Beauty KOL Austin Jiaqi Li, or the “Lipstick Brother,” tries on 300 lipsticks a day. He notes that Prime Video and Twitch, Amazon’s gaming platform, have attracted “millions of customers” primarily interested in entertainment to its free shipment of goods. Li Jia Qi (Chinese: 厉嘉琪; pinyin: Lì Jiāqí, born August 28, 1997 in Hangzhou, China) is a Chinese actress from Zhejiang. Are Chinese Netizens Sick Of Mass Digitization? These cookies do not store any personal information. 276 Followers, 321 Following, 564 Posts - See Instagram photos and videos from Tracy Li (@jia_qi_li) Not everyone thinks that America will follow the trail blazed by China. Baru-baru ini, pria itu live stream bersama Yang Mi. Known as the “King of Lipstick” in China, Li Jiaqi, also known as Austin Li, is without a doubt the best salesman of beauty products in China. It will do eventually, Mr Grandinetti thinks. in Selebritis. Sometimes they just want to buy stuff quickly and cheaply, not be wowed by celebrities. They rose from 11% of its main retail revenues to 17%. Choisissez parmi des contenus premium Li Jiaqi de la plus haute qualité. He once sold 15,000 lipsticks in five minutes. Kuaishou, Douyin’s short-video rival, expects the gross value of goods sold on live-streams to rise from 4.2% of online sales in 2019 to almost a quarter by 2025. As Eric Feng, Facebook’s head of commerce incubations, summed it up at a recent virtual panel, tongue only slightly in cheek: “China, you are the light that will show us the way.” ■. Pháp Luật 27/10/2020 - 11:50. ALMOST EVERYONE in China knows “Austin” Li Jiaqi. Some sell fake goods. Since 2020 Snapchat users can try on make-up and shoes virtually, bolstering what the app calls “shopability”. Friends recommend it (or not) on social media. In a few years Pinduoduo has captured 14% of the market, helping to trim Alibaba’s share from 67% to 61%—and forcing the giant to moderate the “take rate” it charges those selling via its platforms. Our daily newsletter delivers insights, analysis, and breaking news from our on-the-ground reporters. E-commerce giants like Alibaba are also joining in. Li Jiaqi knows how to command a crowd – and he does it with ease and grace. With current news updates, share values, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market. Dân trí Được mệnh danh là “ông hoàng son môi”, Li Jiaqi đã đạt được doanh thu 145 triệu USD trong Ngày độc… Other social-media firms are moving in the same direction. His GMV is predicted to reach 20 billion RMB by the end of the year. He’s famous for his unparalleled live-stream sales records of makeup products, especially lipsticks , which has earned him the title of “the number 1 seller of lipstick” (口红一哥). She was born on August 28, 1997 in Hangzhou, China and made her acting debut in 2018. The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial city, … You also have the option to opt-out of these cookies. It allowed viewers to buy some of its fashion items exhibited by celebrities directly via the video app, apeing what Douyin has been doing in China. In Mar. Photo: Courtesy of Hermès. View the profiles of people named Austin Li. You are here: Home. The Jing Take reports on a leading piece of news while presenting our editorial team’s analysis of its key implications for the luxury industry. According to Alizila , the news hub for Alibaba Group, Alibaba’s Taobao marketplace hit RMB 100 billion (around $15.1 billion) in gross merchandise volume (GMV) through live streaming videos … And China’s retail razzmatazz could yet lose its vim. Correction (January 4th 2021): A previous version of this article misstated Lubomira Rochet's title. Our Event Calendar has you covered. Surnommé le “Lipstick Brother”, Austin Jiaqi Li est un Key Opinion Leader beauté incontournable en Chine. Ce “Lipstick brother” de 28 ans a commencé par vendre des produits de maquillage à Nanchang, une ville de province, et les vend aujourd’hui […] The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial … Jing Daily® is a registered U.S. trademark of Herlar, LLC. Enjoy more audio and podcasts on iOS or Android. Stage Name: Li Jiaqi (厉嘉琪) Birth Name:Li Jiaqi (厉嘉琪) English Name: Nicky Li Other Names: Xiao Li Birthday: August 28, 1997 Zodiac Sign: Virgo Chinese Zodiac Sign: Ox […] Will China Become Hooked On CBD Beauty Products? Li Jiaqi Profile and Facts Li Jia Qi (厉嘉琪), also known as Nicky Li, is a Chinese actress under Feibao Media. Courtesy of Li Jiagi MILAN — Are livestream sales the new frontier of the retail business? To announce the brand's Tmall store launch, Too Faced held a Tmall Launch and 520 Campaign. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Buổi livestream mở đường cho ngày độc thân 11/11, lễ hội mua sắm lớn nhất hàng năm tại Trung Quốc, của ông hoàng son môi Austin Li Jiaqi đã thu hút hơn 150 triệu người xem trong 7 giờ. As. Li Jiaqi is a professional makeup artist. View the profiles of people named Li Jia Qi. Li Jiaqi, 26, poses with his lipstick collection in Shanghai in January 2018. by Timotius Ari 02/05/2020, 5:31 PM 592 Views. And the result? Shoppers love it. Especially outside big cities, though, many of these are shabby. Live broadcasts turn the whole process into entertainment. Austin Li Jiaqi is a 27 year old live streamer specializing in beauty products, and one of the top influencers in China, with over 40 million followers. In omnichannel sales, as in most things e-commercial, Amazon is ahead of the pack. And a network of real-world businesses delivers the purchases. Sitting in front of a camera, he makes a living from selling beauty products during live streams, convincing tens of millions of potential customers to snatch anything from lipsticks to … He once sold 15,000 lipsticks within 15 minutes. The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial … He’s famous for his unparalleled live-stream sales records of makeup products, especially lipsticks , which has earned him the title of “the number 1 seller of lipstick” (口红一哥). Instagram; YouTube; Search. Webinar: How Collaborations Are Defining Experiences in China, News That Jack Ma Is Lying Low and Not Missing, Sends Alibaba Shares High, Bottega Veneta Says Sayonara To Social Media, China Initiates Antitrust Probe Into Jack Ma’s Alibaba Group, How One Indie Luxury Brand Conquered The China Market, Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond, Why China Is A Decade Ahead In Social-Driven Sales. 1. So China’s nascent middle class, armed with smartphones and broadband internet, finds online shopping both more rewarding and comfier than in the West, says Marc-André Kamel of Bain. China has popular influencers, too, and it turns out Austin Li Jiaqi, a 26-year-old man from Central China's Hunan Province, gained fame on Chinese social media in 2017 after he managed to try 380 lipsticks in a two-hour livestream show on Taobao. Chinese apps are to 21st-century shopping what American malls were to last century’s. The Economist - ALMOST EVERYONE in China knows “Austin” Li Jiaqi. Li Jiaqi. The next big thing in retail comes with Chinese characteristics, After years of dithering companies are embracing automation, American trustbusters force Visa to back off Plaid, CES upstages the Detroit Motor Show as cars go electronic. The actress took to Instagram just hours before the calendar turned to 2021 to share a very revealing image of herself wearing a low-cut white dress that showed off plenty of cleavage. More obscure but no less enterprising, farmers and fishermen show off juicy apples or prize lobsters in short videos, digital showmanship accompanied by new delivery networks that allow city dwellers to procure the produce. Bercanda Mesum Saat Live Streaming Dengan Yang Mi, Austin Li Minta Maaf. In America the online titan, Amazon, and its two challengers, Shopify and eBay, accounted for less than 50%. Die von ihm präsentierten Lippenstifte sind oft schon kurz nach einer seiner Sendungen über verschiedene E-Commerce-Plattformen ausverkauft. The video-app’s 600m daily users confer a valuable resource—their attention. Has Luxury Found A Savior In China’s New Pet Craze? reports on a leading piece of news while presenting our editorial team’s analysis of its key implications for the luxury industry. To have its Rouge Hermès line roasted on social media even before it was officially launched in China was certainly a blow for the brand. Meituan has broadened its speedy deliveries from takeaway meals to groceries. Austin Li (Tiếng Trung: 李佳琦) Điều gây ngạc nhiên là KOL số 1 về son môi là 1 người đàn ông. In this recurring column, we analyze everything from product drops and mergers to heated debates that sprout up on Chinese social media. Greater concern over privacy relative to convenience may dampen shoppers’ appetite for sharing their spending habits with friends on social media. Chinese Internet celebrity Li Jiaqi, also known as Austin Li, is in a pickle after making a crass joke at acclaimed Chinese actress, Yang … The Economist - ALMOST EVERYONE in China knows “Austin” Li Jiaqi. Was Gucci’s New Year Collab With Doraemon A Misstep? She is known for her role as ‘Jiang XiaoYou’ in the “Meteor Garden” remake. All rights reserved. Tenba calls it a Chinese mix of Instagram and Pinterest, two American photo-sharing apps. So, he holds the record for the “Most Lipstick Applied in 30 Seconds” and Forbes China 2019 recognized him as one of the most influential in their list of “30 Under 30”. Some physical retailers, for their part, offer digital coupons to encourage customers to pay a visit, as well as using live-streaming to generate buzz and, hopefully, foot traffic. In December Walmart, America’s largest supermarket chain, held what it called a “Holiday Shop-Along Spectacular” on TikTok, with which it has formed a partnership. In other ways America will chart its own path. Li Jiaqi, also known as Austin Li is the best salesman of beauty products in the China market. That may mean higher delivery fees, longer waiting times, perhaps even unions demanding better working conditions, further raising costs. Cet influenceur chinois partage chaque jour son expertise en passant en revue pas moins de 300 rouges à lèvres. He says Amazon pioneered certain browsing techniques, such as online book reviews and tips that “people who bought this also bought that”. Ảnh: Youku. Perhaps the main reason Western firms have been slow to emulate Chinese e-commerce is not its inherent flaws but their overspecialisation. They also represent legacy investments that retailers are loth to undermine. Known as the “King of Lipstick” in China, Li Jiaqi or Austin Li, is one of the most well-known livestreamers in China. This relies on three related technologies: live-streaming, short-form video and social-networking. We also use third-party cookies that help us analyze and understand how you use this website. Like social commerce, it too has boomed amid pandemic lockdowns and shop closures. The social network caters to the 160m businesses, mostly small and medium-sized, that use its apps and had to shift online as authorities ordered many physical shops to shut. She portrayedJiang Xiao You in the 2018 television series, Meteor Garden. He once sold 15,000 lipsticks within 15 minutes. Despite his assistant’s mediating efforts, Li Jiaqi brutally criticized Hermès new lipstick line, Rouge Hermès. At just 27 years old, he has a net worth of between US$1 million and US$5 million, and made it onto Hurun’s China’s Under 30s To Watch list in 2019. View the profiles of people named Austin Li. Many of these are shabby that America will follow the trail blazed by China predicted to 20! Brother, ” says PARKLU ’ s also known, is waning helped an! 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